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Search Results for Author 'De Dreu, Carsten K. W.':
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When Suspending Group Debate Enables Innovation
Idea posted: June 2014
Institutions: Erasmus School of Law, Erasmus University Rotterdam University of Amsterdam
Authors:
How can new product development (NPD) teams best generate ideas and develop them into viable concepts? The ‘obvious’ answer — through interaction and working together — is not necessarily the…
READ MORE PIN TO MY IDEAS Idea #388
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